The New Offering Provides a High-Quality, Premium Specialty Coffee Experience
SEATTLE, Nov 06, 2009 (BUSINESS WIRE) -- Seattle's Best Coffee announced today that they have signed
an agreement to serve freshly brewed Seattle's Best Coffee as part of
SUBWAY(R) restaurants breakfast offerings. By the end of 2009,
more than 9,000 SUBWAY(R) restaurants in the U.S. will feature
Seattle's Best Coffee, with plans to expand into more restaurants during
2010. Additionally, an agreement was signed to bring Seattle's Best
Coffee to a group of more than 800 SUBWAY(R) restaurants in
Canada before the end of 2009.
"Today, consumers are looking for and expect a high-quality, premium
coffee experience wherever they are," said Michelle Gass, president,
Seattle's Best Coffee. "We are confident that our brand has wide-ranging
appeal and believe that Seattle's Best Coffee's Uncommonly Smooth(TM)
taste will pair perfectly with SUBWAY's fresh, quality offerings."
Smooth roasting coffee since 1970, Seattle's Best Coffee uses only
high-quality Arabica coffee beans, and roasts them to create an Uncommonly
Smooth(TM) cup of coffee. SUBWAY(R)
restaurants will feature a fully-branded Seattle's Best Coffee program,
providing customers with a premium, great tasting specialty coffee to
accompany their freshly made Subway breakfast, lunch or dinner. The
restaurants will freshly brew Seattle's Best Blend(R),
(a signature coffee house blend that features a sweet, lively, snappy
flavor with an incredibly smooth finish), Henry's Blend(R)
(a nutty, hearty and flavorful blend which is also used in all espresso
beverages in Seattle's Best Coffee cafes) or 6th
Avenue Bistro(R) blend (a dark, rich and
smooth blend), along with Decaf Seattle's Best Blend(R).
"We are proud to be able to offer the high-quality, fresh brewed
Seattle's Best Coffees in many of our locations. We recognize that a
great cup of coffee can be an integral part of one's day. The blend
selections available from Seattle's Best Coffee will wonderfully
compliment our breakfast menu," said Suzanne Greco, Director of Research
& Development at SUBWAY(R) restaurants.
About Seattle's Best Coffee
Founded in 1970, Seattle's Best Coffee has more than 550 specialty
coffee cafes, kiosks and other concepts in the U.S. Its coffee is
available nationwide in supermarkets and at more than 6,000 foodservice
locations, such as college campuses, restaurants, hotels, airlines and
cruise lines. Seattle's Best Coffee's smooth roasting delivers a rich
and balanced Uncommonly Smooth(TM) taste. Seattle's Best
Coffee offers more than 30 whole bean and ground coffees (including
flavored, organic and Fair Trade Certified(TM) coffees),
espresso beverages, signature hand-crafted JavaKula(R) blended
beverages, OvenSong(R) bakery warm food and sandwiches, and
select merchandise. Seattle's Best Coffee is a featured brand within
Starbucks Corporation (NASDAQ: SBUX). For more information, please visit
Seattle's Best Coffee online at www.seattlesbest.com.
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SOURCE: Seattle's Best Coffee
Seattle's Best Coffee
Alan Hilowitz, 206-318-7100
press@seattlesbest.com
or
Edelman
Cara Jacobson, 206-268-2203
Cara.jacobson@edelman.com
Copyright Business Wire 2009
