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Nov 05, 2009

Nov 05, 2009 (M2 PRESSWIRE via COMTEX News Network) -- STOCK MARKETING INC PRESENTS :

(NYSE: WZE - Wizzard Software Corp.)

(NASDAQ: AAPL - Apple, Inc.)

www.StockMarketingInc.com

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(NYSE: WZE - Wizzard Software Corp.)

LATEST NEWS!!

Wizzard Media Launches 24 New iPhone Apps

PITTSBURGH, Nov 05, 2009 -- Wizzard Media (NYSE Amex: WZE), the world's largest podcasting network, today announced the launch of 24 new iPhone(R) Apps available for sale in the App store including Investors Business Daily Editorials and Alaska HDTV. The average price for the new Apps is $1.99.

The newly launched Apps are iPhone companion Apps for popular podcasts on the Wizzard Media Network, offering audiences one-click access to the podcast directly on their iPhone or iPod Touch(R), bonus content and new social communication features creating an unprecedented level of audience engagement.

Wizzard recently announced 2009 third quarter network numbers of 12,281 podcasts downloaded 332 million times in the quarter by over 18 million unique monthly audience members. Approximately 70% of the audience for podcasts subscribe through iTunes(R) from which users download podcasts for their iPhone and iPod(R). Until recently, Wizzard's only means to derive revenues was through podcast publishing services as well as advertising sales.

With the launch of the iPhone App store in iTunes, Wizzard created a unique iPhone App that can be quickly customized for each podcast and allows podcast publishers to generate a new revenue stream by marketing their own iPhone App directly to their audience. Wizzard shares in this revenue with the podcast publisher. Now, with Wizzard's unique podcast companion App for the iPhone, participating podcasts can market their customized App to their audience and then drive future reoccurring episode and subscription sales through a process called in-App purchasing.

Analysts project the App market to be a $1.0 billion market today, headed for $4.0 billion by 2012. With the holiday season approaching and the recent launch of the iPhone in China, Wizzard's Management believes the number of people using iPhones and iPod Touches to consume podcasts and interact with Apps will continue to grow well beyond the current 50 million user base.

Having launched the first podcast App only 95 days ago, Wizzard Media already has launched 70 iPhone Apps with 60 more Apps awaiting approval. Additionally, Wizzard has exclusively licensed 12 high quality, game type Apps and is currently marketing them through targeted podcasts across the Wizzard Media Network. Select podcast Apps on the Wizzard Network have already helped to convert approximately 15% of their audience from free, to paid, in the first 75 days since launch.

"We think our podcast companion App initiative is a game changer for the podcasting industry. We believe the next great opportunity on the web for media is the seamless combination of three trends -- publishing services, advertising and micropayments for App sales," says Dave Mansueto, co-founder Wizzard Media. "Now, podcasting becomes a platform that converts audiences to revenue, accelerated by the micropayment billing process that Apple has created with the App store. We believe this new process is the model for how digital media is published, audiences are grown and revenues derived." "We know there is strong demand for the podcasts we distribute seeing downloads grow from 400 million to well over 1 billion in the last three years and monthly audiences grow from 4 million to 18 million," says Laurie Sims, President of Wizzard Media. "Now that we have a method to charge for podcast content and subscriptions, we believe there is dramatic change ahead for the podcast industry. Unlike most Apps in the App store, podcasters have a distinct advantage to successfully market their App in iTunes due to the fact that they have already built a substantial audience for their product through iTunes." About Wizzard Media: Wizzard Media provides publishing and distribution services to podcasters and monetization services for podcasters. Wizzard Media is the industry's leading podcasting network with an unprecedented 1.2 billion download requests in 2008. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod(R), iPhone(R) and the Microsoft Zune(R). Podcasting is a relatively new phenomenon, but Wizzard Media collectively broadcasts millions of podcast downloads per day through media aggregators like Apple's iTunes and Microsoft's Zune Marketplace. For more information, please visit www.wizzardsoftware.com/media . Wizzard Media is a division of Wizzard Software, a leader in speech technology distribution and development.

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(NASDAQ: AAPL - Apple, Inc.)

LATEST NEWS!!

Apple Announces Over 100,000 Apps Now Available on the App Store

CUPERTINO, Calif., Nov 04, 2009 -- Apple(R) today announced that developers have created over 100,000 apps for the revolutionary App Store, the largest applications store in the world. iPhone(R) and iPod touch(R) customers in 77 countries can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel. App Store users have downloaded well over two billion apps, continuing to make it the world's most popular applications store.

"The App Store, now with over 100,000 applications available, is clearly a major differentiator for millions of iPhone and iPod touch customers around the world," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "The iPhone SDK created the first great platform for mobile applications and our customers are loving all of the amazing apps our developers are creating." "The App Store has forever changed the mobile gaming industry and continues to improve," said Travis Boatman, vice president of Worldwide Studios, EA Mobile. "With a global reach of over 50 million iPhone and iPod touch users, the App Store has allowed us to develop high quality EA games that have been a huge success with customers." "With 10,000 downloads a day, worldwide customer response to our I Am T-Pain App has exceeded our wildest expectations," said Jeff Smith, CEO of Smule. "The App Store has given us a unique opportunity to create and grow a very successful business, and we're looking forward to an exciting future." Apple continues to improve search and discovery with new features including Genius for Apps, App Store Essentials selections, sub category listings and more valuable customer reviews. With the recently introduced iTunes(R) 9, it's also now easier than ever to organize and sync your apps right in iTunes and they will automatically appear on your iPhone or iPod touch with the same layout.

The release of iPhone OS 3.0 this summer made over 100 new features available to iPhone and iPod touch users including Cut, Copy and Paste; MMS; landscape view for Mail, Text and Notes; stereo Bluetooth; shake to shuffle; parental controls; automatic login at Wi-Fi hot spots and Push Notifications. These new features have been incredibly popular with customers and there have already been more than two billion Push Notifications sent to apps available from the App Store. Additionally, the recently introduced In App Purchase feature for free apps means leading developers will now be able to offer customers the choice of buying content, subscriptions and digital services from directly inside their apps.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

A(C) 2009 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iPod touch and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

SOURCE Apple ------------------------------------------------------------------------------------------------------------------------------------------------------------

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