New Digital Magazine Illuminates Consumer Trends, Pop Culture Obsessions and Shopping Stories in a Uniquely eBay Way
SAN JOSE, Calif., Nov 04, 2009 (BUSINESS WIRE) -- eBay, the world's largest online marketplace, today announced the launch
of The Inside Source (theinsidesource.com),
a new digital magazine for inspired shoppers featuring insights and
stories based on what more than 89 million active users are searching
for, buying and selling on eBay. The Inside Source will offer fresh
daily content with original articles, analysis and opinions from
journalists as well as eBay community contributors.
"Imagine that every day, every person in the United States tells eBay
what they want," said Alan Marks, Senior Vice President of Global
Communications for eBay. "That's the power of how many searches occur on
eBay every day. Now add insights gleaned from almost 200 million live
product listings, the stories of more than 25 million sellers and the
several million purchases people make each day on eBay, and you get The
Inside Source -- a perspective on shopping trends, pop culture obsessions
and the stuff people love, that only eBay can offer."
While presented by eBay, The
Inside Source editorial content will be directed and managed by an
accomplished editorial team, led by Meredith
Barnett, previously Director of Digital Media for Lifetime Digital.
Editorial content will cover a variety of lifestyle topics, including
fashion, technology, automotive, home and garden, pop culture and
sustainability.
Barnett brings strong editorial, digital and e-commerce experience to
her role as Managing Editor of The Inside Source. At Lifetime Digital,
Barnett oversaw non-programming-related content for myLifetime.com, a
site focused on women's entertainment, escape and play. Barnett is a
Founder of StoreAdore.com, a Web-based guide to the best boutique
shopping around the country and online, featuring a regularly updated
blog and a searchable database of original editorial profiles of more
than 3,000 stores. Her editorial experience also includes a three-year
stint at Lucky and regular contributions to publications
including PARADE and The Huffington Post. She earned her
BA from Brown University and an MBA from Harvard.
"Meredith brings the perfect blend of consumer-focused ecommerce and
editorial experience to The Inside Source," added Marks. "Combining
Meredith's editorial vision with eBay's insight, our aim is to make The
Inside Source an engaging, useful read for people who want to know the
latest trends happening in the world's largest online marketplace."
As an avid collector and trend-follower, Barnett has been actively using
eBay to find not only rare vintage brands but also unique items from
established designers. "My latest fashion fixation is oversized
bib-style necklaces that can turn a plain T-shirt into a party outfit,"
Barnett noted. "But I am also tracking antique salt bowls for my
extensive collection."
In addition to original content, The
Inside Source will also feature sections that will provide a
snapshot of real time eBay Marketplace activity, including most-watched
merchandise and most searched terms. Early contributors include writers
and editors who have worked at and contributed to Lucky, W,
Allure, Daily Candy, and The New Yorker.
"The Inside Source content will reflect what inspires us on eBay, from a
profile of an art dealer discovering museum-quality pieces to a
breakdown of the hottest trends in handbags," noted Barnett. "There's
such a diverse array of stories. We hope to provide readers insight they
won't get anywhere else."
Readers will have the opportunity to comment on and share content
through familiar platforms such as Facebook Connect, as well as submit
feedback and story ideas. The Inside Source will also offer a weekly
e-mail subscription that will provide a recap of the week's top stories.
To discover the latest trends now, visit http://www.theinsidesource.com.
About eBay
Founded in 1995, eBay Inc. (Nasdaq:EBAY) connects hundreds of millions
of people around the world every day, empowering them to explore new
opportunities and innovate together. eBay Inc. does this by providing
the Internet platforms of choice for global commerce, payments and
communications. Since its inception, eBay Inc. has expanded to include
some of the strongest brands in the world, including eBay, PayPal,
Skype, StubHub, Shopping.com and others. eBay Inc. is headquartered in
San Jose, California.
SOURCE: eBay Inc.
eBay Inc.
Amanda Miller, 408-376-5316
amandacmiller@ebay.com
or
Adam Pietrala, 212-704-8176
adam.pietrala@edelman.com
Copyright Business Wire 2009
