Nov 01, 2009 (Close-Up Media via COMTEX News Network) -- Visa Inc., a sponsor of the Olympic Games, announced that it will extend its Olympic Games sponsorship for a period of eight years.
In renewing its sponsorship, Visa said it will retain the rights it has enjoyed since 1986 and remain the exclusive payment services sponsor and the only card accepted at the four Olympic Games that follow London 2012 Olympic Games, including the 2014 Olympic Winter Games in Sochi, Russia, the 2016 Olympic Games in Rio de Janeiro, Brazil, and the 2018 Olympic Winter Games and the 2020 Olympic Summer Games.
The renewal announcement was made during a formal contract signing ceremony by Visa Group President, Rupert Keeley, and International Olympic Committee President, Jacques Rogge, in Moscow, Russia.
"The Olympic Games deliver tremendous global exposure and access to virtually every demographic group," said Antonio Lucio, CMO of Visa. "The Olympic Games also deliver tangible and proven business building benefits to Visa, its clients and partners. Client activation around the Beijing 2008 Olympic Games, which involved more than 573 clients in 41 countries, illustrates the universal appeal of this marquee property."
The unwavering and growing appeal of the Olympic Games has provided Visa with a platform on which to build integrated marketing campaigns. Over the years, Visa's use of the Olympic sponsorship to support its business has evolved with its business strategy.
Visa also retains exclusive category rights to all 205 National Olympic Committees and their Olympic teams around the world. These rights include advertising and promotional use of Olympic marks and imagery from the Olympic Games as well as marks from the National and International Olympic Committees.
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